Waterloo House, 21 Market Square, Northampton, NN1 2DL

a 48-sheet digital advertisement

Authority: West Northamptonshire
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Vyse J

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the local area, including the character and appearance of All Saints Conservation Area and the special interest of nearby listed buildings

What decided it

The proposed large, illuminated digital display would be completely incongruous and overly dominant in the historic Market Square setting, causing material harm to the character and appearance of the Conservation Area and the heritage significance of the surrounding listed buildings that outweighs the limited and unsubstantiated public benefits.

Framework references: 136

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