McDoners, 19 Bridge Street , TAUNTON, TA1 1TQ

a single wall-mounted 48-sheet LED advertisement

Authority: Somerset Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity and public safety

What decided it

The proposal would cause unacceptable harm to visual amenity through its overly dominant and incongruous design in a traditional high street setting, and would present an unacceptable risk to highway safety at a complex junction through driver distraction and potential signal misinterpretation.

Plan policies cited: Policy D3 of the Taunton Deane Site Allocations and Development Management Plan (SADMP), Policy DM1 of the Taunton Deane Core Strategy 2011-2028 (CS), Policy CP8 of the Taunton Deane Core Strategy 2011-2028 (CS)

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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