68B Dagenham Road, Romford, RM7 0DA

the erection of one D48 advertisement display

Authority: Havering
Appeal type: advert · Advertisement
Procedure: Written
Development: advertisement
Postcode: RM7 0DA

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the locality

What decided it

The combination of the digital display's large size, elevated position, and the predominantly residential suburban context would result in an unacceptable intensification of visual intrusion into the street scene and residential area.

Framework references: 141

Plan policies cited: Policy 26 of the Havering Local Plan 2016-2031, Policy D4 of the London Plan 2021, Policy D8 of the London Plan 2021

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