®Planning appeal decision
95-111 Tyburn Road, Birmingham, B24 8NQ
a free-standing monopole incorporating 2 x LED media screens each 5 m wide x 7.5 m high
- Authority
- Birmingham City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Seaton M
Main issues, as the Inspector framed them
- the effect of the advertisement on the amenity of the area
- the effect of the advertisement on public safety, having regard to motorists
What decided it
The proposed advertisement would not result in adverse impacts on amenity or public safety when assessed against the Framework paragraph 136 test and subject to appropriate conditions controlling luminance, animation and hours of operation.
The visual prominence and scale of the advertisement were outweighed by the established commercial context of the M6 corridor and the absence of compelling evidence of public safety harm, with conditions ensuring mitigation of amenity and safety concerns.
Framework references: 136
Plan policies cited: Policy PG3 of the Birmingham Development Plan 2017, saved Paragraphs 3.14C & 3.14 D of the Birmingham Unitary Development Plan 2005, Location of Advertisement Hoardings Supplementary Planning Guidance, 1998
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.