95-111 Tyburn Road, Birmingham, B24 8NQ

Planning appeal 3260183 at 95-111 Tyburn Road, Birmingham, B24 8NQ (Birmingham City Council) was allowed on 25 August 2021 by Inspector Seaton M, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the amenity of the area.

a free-standing monopole incorporating 2 x LED media screens each 5 m wide x 7.5 m high

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Seaton M
Postcode: B24 8NQ

Main issues, as the Inspector framed them

the effect of the advertisement on the amenity of the area
the effect of the advertisement on public safety, having regard to motorists

What decided it

The proposed advertisement would not result in adverse impacts on amenity or public safety when assessed against the Framework paragraph 136 test and subject to appropriate conditions controlling luminance, animation and hours of operation.

The visual prominence and scale of the advertisement were outweighed by the established commercial context of the M6 corridor and the absence of compelling evidence of public safety harm, with conditions ensuring mitigation of amenity and safety concerns.

What the Inspector cited

Development plan policies: Policy PG3 of the Birmingham Development Plan 2017saved Paragraphs 3.14C & 3.14 D of the Birmingham Unitary Development Plan 2005Location of Advertisement Hoardings Supplementary Planning Guidance, 1998
National Planning Policy Framework: Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.