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Dismissed16 September 20213267830

Slade Street Car Park, Star Lane, Ipswich, IP4 1JY

Planning appeal 3267830 at Slade Street Car Park, Star Lane, Ipswich, IP4 1JY (Ipswich Borough Council) was dismissed on 16 September 2021 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on amenity.

the installation of a 1 x 48 sheet freestanding digital advertising display unit on a monopole support leg, with the unit measuring 6.2m wide x 3.2m high, and comprising a pressed metal frame with sealed LED screen

Authority
Ipswich Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Reed D
Postcode
IP4 1JY

Main issues, as the Inspector framed them

  • the effect of the advertisement on amenity
  • the effect of the advertisement on public safety

What decided it

The proposal would distract drivers approaching traffic lights and would adversely affect the setting of heritage assets within and adjacent to the conservation area.

The economic benefits of the proposal and the pecuniary interests of the appellant were outweighed by the significant detriment to amenity and adverse effects on public safety.

What the Inspector cited

Development plan policies
Policy CS4Policy DM5Policy DM8Policy DM17

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.