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Planning appeal decision

Allowed15 July 20213273023

38 Holyhead Road, Birmingham, B21 0LS

Planning appeal 3273023 at 38 Holyhead Road, Birmingham, B21 0LS (Birmingham City Council) was allowed on 15 July 2021 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the visual amenity of the area.

proposed advertising sign

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sutton A
Postcode
B21 0LS

Main issues, as the Inspector framed them

  • the effect of the advertisement on the visual amenity of the area

What decided it

The advertisement's limited palette and low-key style blend well with other fascia signage in the vicinity and it does not dominate its setting, therefore it does not have a harmful effect on the visual amenity of the area.

What the Inspector cited

Development plan policies
Policy PG3 of the Birmingham Development Plansaved paragraph 3.14D of the Birmingham Unitary Development Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.