Planning appeal decision
422 Chester Road North, Sutton Coldfield, Birmingham, B73 6RG
Planning appeal 3273364 at 422 Chester Road North, Sutton Coldfield, Birmingham, B73 6RG (Birmingham City Council) was allowed on 18 October 2021 by Inspector Johnson W, by written representations. The main issue, as the Inspector framed it: Whether the disputed condition is necessary or reasonable in the interests of amenity and public safety.
Display of 1 no. internally illuminated 48-sheet digital advertisement hoarding
- Authority
- Birmingham City Council
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Johnson W
- Postcode
- B73 6RG
Main issues, as the Inspector framed them
- Whether the disputed condition is necessary or reasonable in the interests of amenity and public safety
What decided it
The appellant's technical clarification that the display would operate at a maximum of 3000 cd/m² (average 2500 cd/m²) during daytime, which is substantially below the ILP guidance maximum of 5000 cd/m² and therefore does not warrant the Council's more restrictive 600 cd/m² limit.
What the Inspector cited
- Development plan policies
- Policy PG3Policy TP44
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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