422 Chester Road North, Sutton Coldfield, Birmingham, B73 6RG

Authority: Birmingham City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Johnson W

Main issues, as the Inspector framed them

Whether the disputed condition is necessary or reasonable in the interests of amenity and public safety

What decided it

The appellant's technical clarification that the display would operate at a maximum of 3000 cd/m² (average 2500 cd/m²) during daytime, which is substantially below the ILP guidance maximum of 5000 cd/m² and therefore does not warrant the Council's more restrictive 600 cd/m² limit.

Plan policies cited: Policy PG3, Policy TP44

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