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Planning appeal decision

Allowed18 October 20213273364

422 Chester Road North, Sutton Coldfield, Birmingham, B73 6RG

Planning appeal 3273364 at 422 Chester Road North, Sutton Coldfield, Birmingham, B73 6RG (Birmingham City Council) was allowed on 18 October 2021 by Inspector Johnson W, by written representations. The main issue, as the Inspector framed it: Whether the disputed condition is necessary or reasonable in the interests of amenity and public safety.

Display of 1 no. internally illuminated 48-sheet digital advertisement hoarding

Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Johnson W
Postcode
B73 6RG

Main issues, as the Inspector framed them

  • Whether the disputed condition is necessary or reasonable in the interests of amenity and public safety

What decided it

The appellant's technical clarification that the display would operate at a maximum of 3000 cd/m² (average 2500 cd/m²) during daytime, which is substantially below the ILP guidance maximum of 5000 cd/m² and therefore does not warrant the Council's more restrictive 600 cd/m² limit.

What the Inspector cited

Development plan policies
Policy PG3Policy TP44

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.