134 Rochdale Road, Bury, BL9 7BD

Installation of D-Poster display (6m x 3m) to flank wall

Authority: Bury Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hitchcock R

Main issues, as the Inspector framed them

the effect of the proposed advertisement display on highway safety

What decided it

The potential for the changing digital display to obscure or reduce the clarity of the critical traffic signal at the junction would cause harm to highway safety that cannot be adequately mitigated by conditions.

The economic benefits and modern appearance of digital displays do not overcome the harm to highway safety at a busy junction serving a major route.

Framework references: 55, 56, 136

Plan policies cited: EN1/9, HT2

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