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Planning appeal decision

Dismissed7 September 20213274467

741 Hessle Road, Hull, HU4 6PJ

Planning appeal 3274467 at 741 Hessle Road, Hull, HU4 6PJ (Kingston-Upon-Hull City Council) was dismissed on 7 September 2021 by Inspector Wildgoose G, by written representations. The main issue, as the Inspector framed it: The effect on amenity, including the character and appearance of the area, and on public safety.

replacement of a previously removed illuminated 48- sheet advertisement display with an illuminated 48-sheet (6m x 3m) digital advertisement display

Authority
Kingston-Upon-Hull City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Wildgoose G
Postcode
HU4 6PJ

Main issues, as the Inspector framed them

  • The effect on amenity, including the character and appearance of the area, and on public safety

What decided it

The proposed digital LED illuminated advertisement display would create an intrusive and incompatible feature harmful to visual amenity through its prominent position, size, and intermittently changing images, which harm is not outweighed by economic and environmental benefits.

The economic and environmental benefits of the digital display do not outweigh the identified harm to visual amenity in the particular location.

What the Inspector cited

Development plan policies
Policy 20 of the Hull Local Plan 2016 to 2032

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.