741 HESSLE ROAD, HULL, HU4 6PJ

replacement of a previously removed illuminated 48- sheet advertisement display with an illuminated 48-sheet (6m x 3m) digital advertisement display

Authority: Kingston-Upon-Hull City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wildgoose G

Main issues, as the Inspector framed them

The effect on amenity, including the character and appearance of the area, and on public safety

What decided it

The proposed digital LED illuminated advertisement display would create an intrusive and incompatible feature harmful to visual amenity through its prominent position, size, and intermittently changing images, which harm is not outweighed by economic and environmental benefits.

The economic and environmental benefits of the digital display do not outweigh the identified harm to visual amenity in the particular location.

Plan policies cited: Policy 20 of the Hull Local Plan 2016 to 2032

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