15 CIVIC DRIVE, (REAR OF WESTGATE SQUARE), IPSWICH, IP1 2AS

installation of 1 x 48 sheet freestanding digital advertising display unit, measuring 3.4m high x 6.4m wide, and comprising pressed metal frame and sealed LED screen

Authority: Ipswich Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Thompson P

Main issues, as the Inspector framed them

the effect of the proposed advertisement display on the amenity of the surrounding area
the effect of the proposed advertisement display on public safety

What decided it

The proposal would cause harm to both the amenity of the surrounding area (particularly the heritage setting) and public safety through driver distraction, and these harms cannot be outweighed by any other considerations under the regulatory framework.

Framework references: 136

Plan policies cited: Policy CS4, Policy DM5, Policy DM8, Policy DM17

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