ISLAND SITE, GREYFRIARS ROAD, IPSWICH, IP1 1UP

Installation of 2 x 48 sheet freestanding digital advertising display units, measuring 6.4m wide x 3.4m high, and mounted on a triangular support frame structure and central support column

Authority: Ipswich Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Thompson P

Main issues, as the Inspector framed them

the effect of the proposed advertisement displays on public safety
the effect of the proposed advertisement displays on the amenity of the surrounding area

What decided it

The detrimental effect on public safety from driver distraction and obscured visibility of traffic signals outweighed the absence of harm to amenity.

Although the proposed advertisements would not be harmful to the amenity of the surrounding area, this does not outweigh the detrimental effect to public safety.

Framework references: 136

Plan policies cited: DM5, DM17, CS4, DM8

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