®Planning appeal decision
CLEVELAND STREET, JUNCTION WITH THERM ROAD, HULL, HU8 7BE
the removal of 1no existing 96-sheet and 3no 32-sheet advertisement displays and Replacement with 2no illuminated 48-sheet digital advertisement displays
- Authority
- Kingston-Upon-Hull City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Ellis D
Main issues, as the Inspector framed them
- the effect of the proposed advertisements on the visual amenity of the area and on public safety
What decided it
The proposed digital advertisements would cause harm to the visual amenity of the area by introducing large, permanently illuminated displays that would be considerably more prominent than the existing non-illuminated hoardings and would appear unsympathetic to the surrounding streetscape.
The benefits claimed by the appellant (reduction in waste, fewer maintenance visits, emergency messaging, and economic benefits) were outweighed by the harm to visual amenity, as the powers to control advertisements under the Regulations may only be exercised in the interests of amenity and public safety.
Plan policies cited: Policy 20 of the Hull Local Plan (2017), Advertisement Design Guidance Supplementary Planning Document 8 (2019)
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.