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Dismissed17 September 20213274809

Cleveland Street, Junction With Therm Road, Hull, HU8 7BE

Planning appeal 3274809 at Cleveland Street, Junction With Therm Road, Hull, HU8 7BE (Kingston-Upon-Hull City Council) was dismissed on 17 September 2021 by Inspector Ellis D, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisements on the visual amenity of the area and on public safety.

the removal of 1no existing 96-sheet and 3no 32-sheet advertisement displays and Replacement with 2no illuminated 48-sheet digital advertisement displays

Authority
Kingston-Upon-Hull City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ellis D
Postcode
HU8 7BE

Main issues, as the Inspector framed them

  • the effect of the proposed advertisements on the visual amenity of the area and on public safety

What decided it

The proposed digital advertisements would cause harm to the visual amenity of the area by introducing large, permanently illuminated displays that would be considerably more prominent than the existing non-illuminated hoardings and would appear unsympathetic to the surrounding streetscape.

The benefits claimed by the appellant (reduction in waste, fewer maintenance visits, emergency messaging, and economic benefits) were outweighed by the harm to visual amenity, as the powers to control advertisements under the Regulations may only be exercised in the interests of amenity and public safety.

What the Inspector cited

Development plan policies
Policy 20 of the Hull Local Plan (2017)Advertisement Design Guidance Supplementary Planning Document 8 (2019)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.