52 HIGH STREET, ROYAL LEAMINGTON SPA, CV31 1LW

replacement of an existing illuminated 48-sheet advertisement display with an illuminated 48-sheet digital advertisement display

Authority: Warwick District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area

What decided it

The proposed digital advertisement would harm the character and appearance of the conservation area and visual amenity of the area by appearing as an alien and incongruous form that would dominate its immediate setting, contrary to the statutory duty to preserve or enhance the character of the conservation area.

Framework references: 136

Plan policies cited: Policy BE1, Policy BE3, Policy HE1

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