New Aston Social Club, Aston Hall Road, Birmingham, B6 7JU

a free-standing media tower with a single digital 96 sheet

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Blackwell J

Main issues, as the Inspector framed them

the effect of the proposal on amenity and public safety

What decided it

The advertisement would both significantly harm visual amenity by appearing isolated in the skyline and significantly compromise highway safety by distracting motorists in close proximity to major junctions on a heavily trafficked strategic route.

Plan policies cited: Policy PG3 of the Birmingham Development Plan (2017), Policy 3.14C of the Birmingham Unitary Development Plan (2005), Policy 3.14D of the Birmingham Unitary Development Plan (2005)

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