M C Mills & Co Ltd, The Mill, 10 Lower Castlereagh Street, BARNSLEY, S70 1AR

described on the application form as the ‘installation of freestanding illuminated 48-sheet D-Poster - Display area of 6m by 3m - Will display static images at 10 second intervals - Illuminated to levels recommended by Institute of Lighting Professionals PLG05

Authority: Barnsley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ollerenshaw M

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area
public safety

What decided it

The proposal would cause both harmful effects to visual amenity and detrimental effects to public safety due to its prominent siting, illumination, and regular image changes near a busy junction and pedestrian crossing.

Framework references: 136

Plan policies cited: Policy D1, Policy T4

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