Shri Guru Ravidass Cultural Association, Union Row, BIRMINGHAM, B21 9EN

Authority: Birmingham City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect on public safety, with particular regard to highway safety

What decided it

The brightness restriction in Condition 8 is necessary to prevent the frequently-changing illuminated display from unduly distracting and confusing motorists on the well-trafficked Grove Lane, thereby protecting highway safety.

The balance struck was between the appellant's desire to operate the advertisement at higher brightness levels and the Council's need to protect highway safety through illumination controls; the balance tipped in favour of the safety restriction.

Plan policies cited: Policy PG3, Policy TP44

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