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Planning appeal decision

Dismissed29 September 20213276398

Land at Nine Elms Lane, London, SW8 5DE

Planning appeal 3276398 at Land at Nine Elms Lane, London, SW8 5DE (London Borough of Wandsworth) was dismissed on 29 September 2021 by Inspector Webb M, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the visual amenity of the area.

a freestanding digital advertising display (3.2m x 5.76m)

Authority
London Borough of Wandsworth
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Webb M
Postcode
SW8 5DE

Main issues, as the Inspector framed them

  • The effect of the advertisement on the visual amenity of the area

What decided it

The advertisement harms the visual amenity of the area by appearing as a prominent, obtrusive and incongruous feature against the green open space, and this harm cannot be mitigated by limiting the consent period or other measures.

The limited weight given to revenue generation and potential future use for emergency messages did not outweigh the substantial harm to visual amenity of the area.

What the Inspector cited

Development plan policies
Policy DMS8

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.