Land at Nine Elms Lane, London, SW8 5DE

a freestanding digital advertising display (3.2m x 5.76m)

Authority: London Borough of Wandsworth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area

What decided it

The advertisement harms the visual amenity of the area by appearing as a prominent, obtrusive and incongruous feature against the green open space, and this harm cannot be mitigated by limiting the consent period or other measures.

The limited weight given to revenue generation and potential future use for emergency messages did not outweigh the substantial harm to visual amenity of the area.

Plan policies cited: Policy DMS8

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