Pavement adjacent to 375 Benton Road, Newcastle upon Tyne, NE7 7UJ

upgrade of existing double sided advertising paper panels with double sided advertising digital panels forming an integral part of the shelter. The digital panels would display a sequence of static advertising images that would change no more frequently than every 10 seconds, change via smooth fade

Authority: Newcastle Upon Tyne City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Burnham T

What decided it

The commercial character of the immediate area and the imposition of conditions to control luminance, display changes and image types satisfied the amenity and public safety requirements of the relevant policies.

Plan policies cited: Policy CS15 of the Core Strategy and Urban Core Plan (CS) (2015), Policy DM20 of the Development and Allocations Plan (DAP) (2020), Policy CS13 of the CS, Policy DM14 of the DAP

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