118 Heysham Road, Morecambe, Lancaster, LA3 1DH

upgrade of existing 48 sheet advert to support digital poster

Authority: Lancaster City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Taylor K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed digital screen would introduce a large, permanent illumination that would be visually harmful to the amenity of the sensitive environment of the promenade and wider area, contrary to Policy DM21 and the Framework.

The limited economic benefits of the digital display did not outweigh the significant adverse effect on amenity.

Framework references: 136

Plan policies cited: Policy DM21

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