Unit 4 Regency Wharf, Broad Street, Birmingham, B1 2DS

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Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

the effect of the advertisement on the visual amenity of the area

What decided it

The excessively large sign would overwhelm the building's elevation at street level and appear incongruous and out of keeping with the character of the prominent location.

Framework references: 136

Plan policies cited: Policy PG3 of the Birmingham Development Plan, Paragraph 3.14D of the Birmingham Unitary Development Plan, Policy DM7 of the publication version of the emerging Birmingham Plan (2019)

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