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Dismissed20 December 20213278410

Unit 4 Regency Wharf, Broad Street, Birmingham, B1 2DS

Planning appeal 3278410 at Unit 4 Regency Wharf, Broad Street, Birmingham, B1 2DS (Birmingham City Council) was dismissed on 20 December 2021 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the visual amenity of the area.

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Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sutton A
Postcode
B1 2DS

Main issues, as the Inspector framed them

  • the effect of the advertisement on the visual amenity of the area

What decided it

The excessively large sign would overwhelm the building's elevation at street level and appear incongruous and out of keeping with the character of the prominent location.

What the Inspector cited

Development plan policies
Policy PG3 of the Birmingham Development PlanParagraph 3.14D of the Birmingham Unitary Development PlanPolicy DM7 of the publication version of the emerging Birmingham Plan (2019)
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.