433 St Helens Raod , BOLTON, BL3 3RT

upgrade of existing 48 sheet advert to support digital poster

Authority: Bolton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Clowes M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, including nearby residents

What decided it

The size, scale, and illumination of the proposed digital advertisement would appear jarring and at odds with the relatively understated scale and predominantly residential character of this part of St Helens Road, causing unacceptable harm to visual amenity.

Framework references: 136

Plan policies cited: Policy CG3, Policy CG4

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