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Planning appeal decision

Dismissed21 December 20213278456

386 New Cross Road, London, SE14 6AG

Planning appeal 3278456 at 386 New Cross Road, London, SE14 6AG (London Borough of Lewisham) was dismissed on 21 December 2021 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the area.

the replacement of an internally illuminated advertisement with a LED digital advertisement of the same size

Authority
London Borough of Lewisham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
SE14 6AG

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the visual amenity of the area
  • the effect of the proposed advertisement on public safety

What decided it

The proposal would introduce a new form of digital advertising with changing imagery that would be materially different from and incongruous with the established character of the area, and would create a potentially dangerous distraction to drivers at a complex junction.

The environmental and economic benefits arising from the single advertisement did not outweigh the significant harm to visual amenity and public safety.

What the Inspector cited

Development plan policies
DM Policy 30DM Policy 27Policy D8DM Policy 35

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.