386 New Cross Road, LONDON, SE14 6AG

the replacement of an internally illuminated advertisement with a LED digital advertisement of the same size

Authority: London Borough of Lewisham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The proposal would introduce a new form of digital advertising with changing imagery that would be materially different from and incongruous with the established character of the area, and would create a potentially dangerous distraction to drivers at a complex junction.

The environmental and economic benefits arising from the single advertisement did not outweigh the significant harm to visual amenity and public safety.

Plan policies cited: DM Policy 30, DM Policy 27, Policy D8, DM Policy 35

Read the decision letter on the Inspectorate’s site

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