Sainsbury's Superstore, St. Mary’s Place, Market Harborough, LE16 7DR

a digital 6 sheet display at store entrance/exit

Authority: Harborough District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area, including the setting of the character and appearance of the Market Harborough Conservation Area, and setting of a Listed Building

What decided it

The digital display's unduly prominent and visually intrusive character, with bright colours and moving images, harms the setting of the Market Harborough Conservation Area and the Listed Building, failing to preserve or enhance these heritage assets.

Framework references: 136

Plan policies cited: Policy GD8, Policy RT3, Policy HC1

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