®Planning appeal decision
261 New Cross Road , London, SE14 5UP
Planning appeal 3280753 at 261 New Cross Road , London, SE14 5UP (London Borough of Lewisham) was dismissed on 30 November 2021 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.
the upgrade of an existing 48 sheet advertisement to support a digital poster
- Authority
- London Borough of Lewisham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Long M
- Postcode
- SE14 5UP
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the visual amenity of the area
What decided it
The introduction of a digital display with changing images and illumination would appear out of keeping with the conservation area's character and result in unacceptable harm to visual amenity that cannot be outweighed by the appellant's suggested benefits or proposed conditions.
The harm to visual amenity and conservation area character outweighed any environmental and economic benefits claimed by the appellant.
What the Inspector cited
- Development plan policies
- Core Strategy Policy 15Core Strategy Policy 16DM Policy 30DM Policy 35DM Policy 36DM Policy 27DM Policy 19London Plan Policy D8London Plan Policy HC1
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.