®Planning appeal decision
261 New Cross Road , London, SE14 5UP
the upgrade of an existing 48 sheet advertisement to support a digital poster
- Authority
- London Borough of Lewisham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Long M
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the visual amenity of the area
What decided it
The introduction of a digital display with changing images and illumination would appear out of keeping with the conservation area's character and result in unacceptable harm to visual amenity that cannot be outweighed by the appellant's suggested benefits or proposed conditions.
The harm to visual amenity and conservation area character outweighed any environmental and economic benefits claimed by the appellant.
Plan policies cited: Core Strategy Policy 15, Core Strategy Policy 16, DM Policy 30, DM Policy 35, DM Policy 36, DM Policy 27, DM Policy 19, London Plan Policy D8, London Plan Policy HC1
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.