Unit 3 Chancel Way Industrial Estate, Chancel Way, Birmingham, B6 7AU

replacement of existing 96 sheet internally illuminated advertisement panel (3m high x 12m wide approx) with a static LED digital display in landscape format (4m high x 8m wide)

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Walmsley R

Main issues, as the Inspector framed them

The effects of the proposal on amenity and public safety

What decided it

The proposed LED digital display would cause material harm to both visual amenity through its prominent illumination and visual clutter, and to public safety through driver distraction at a motorway location where careful attention is essential.

Plan policies cited: Policy PG3 of the Birmingham Development Plan, Saved paragraphs 3.14 to 3.14D of the Birmingham Unitary Development Plan

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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