Buzz Bingo, Marine Road East, MORECAMBE, LA4 5HY

the installation of 2 x 48 sheet free standing digital advertising display units, measuring 6.4m wide x 3.4m high, comprising pressed metal frames and sealed LED screens mounted in a double sided format on a central supporting monopole

Authority: Lancaster City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Robbie K

Main issues, as the Inspector framed them

The effect of the advertisements on the visual amenity of the area with specific regard to the Morecambe Conservation Area and the setting of nearby listed buildings

What decided it

The proposal would harm the character and appearance of the Conservation Area and the significance of the setting of nearby listed buildings through its scale, design and incongruity with the traditional seafront character.

Framework references: 12, 16

Plan policies cited: DM21, DM29, DM38, DM39

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