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Dismissed7 February 20223285039

Land North of 504, Advertising Right on North Boundary, Dudley Road, Wolverhampton, WV2 3AA

Planning appeal 3285039 at Land North of 504, Advertising Right on North Boundary, Dudley Road, Wolverhampton, WV2 3AA (Wolverhampton City Council) was dismissed on 7 February 2022 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

upgrade of existing 96-sheet illuminated advertising display to a 48-sheet digital advertising display. Illumination to not exceed 300cd/sqm at night (dusk to dawn) as per the Institute of Lighting Professionals best practice guidance; The Brightness of Illuminated Advertisements PLG05 2015

Authority
Wolverhampton City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sutton A
Postcode
WV2 3AA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety

What decided it

The proposed digital advertisement would materially increase distraction to motorists at a point where absolute focus is required to navigate a complex junction and pedestrian crossing, thereby causing harmful effects on highway safety.

What the Inspector cited

Development plan policies
AM15EP19ENV3

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.