Martins Of Exeter Ltd, Sandygate, EXETER, EX2 7JL

installation of 1 x 48 sheet freestanding digital advertising display unit, measuring 6.4m wide x 3.4m high and comprising pressed metal frame and sealed LED screen

Authority: East Devon District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The freestanding digital display would represent an unduly urbanising item of clutter discordant to the relatively undeveloped character of the area and would be harmful to amenity, conflicting with Policy D4 of the East Devon Local Plan and the National Planning Policy Framework.

Framework references: 11

Plan policies cited: Policy D4

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