3 DB House, Rani Drive, Nottingham, NG5 1RF

the installation of freestanding 48-sheet D-Poster display with ancillary vertical meadow. Illumination to comply with Institute of Lighting Professionals' PLG05. Frequency of images to be no greater than once every ten seconds. No moving images, video or flashing lights to be displayed

Authority: Nottingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The size, scale and prominent position of the digital poster within an existing landscaped area would result in a dominant, visually incongruous and overbearing feature that would have a detrimental effect on the visual amenity of the area.

Framework references: 136

Plan policies cited: Policy DE5 of the Nottingham City Local Plan Part 2 (2020)

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