Advertising Display, Land at Penniston Close / Downhills Way, Noel Park, West Green, London, N17 6AW

the upgrade and conversion of the existing advertising display to a digital advertising display

Authority: London Borough of Haringey
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The digital display's capability to show changing images at regular intervals would make it overly prominent and conspicuous in the transition between commercial and residential areas, appearing unsympathetic to the domestic backdrop and out of keeping with the character of advertising at this location.

Plan policies cited: Policy DM3 of the Development Management DPD, Policy SP11 of the Haringey Local Plan 2017, The London Plan 2021

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