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Dismissed7 March 20223286849

Advertising Display, Land at Penniston Close / Downhills Way, Noel Park, West Green, London, N17 6AW

Planning appeal 3286849 at Advertising Display, Land at Penniston Close / Downhills Way, Noel Park, West Green, London, N17 6AW (London Borough of Haringey) was dismissed on 7 March 2022 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

the upgrade and conversion of the existing advertising display to a digital advertising display

Authority
London Borough of Haringey
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
N17 6AW

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The digital display's capability to show changing images at regular intervals would make it overly prominent and conspicuous in the transition between commercial and residential areas, appearing unsympathetic to the domestic backdrop and out of keeping with the character of advertising at this location.

What the Inspector cited

Development plan policies
Policy DM3 of the Development Management DPDPolicy SP11 of the Haringey Local Plan 2017The London Plan 2021

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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