Ranelagh Filling Station, London Road, Ipswich, IP2 0DX

the installation of 1 x 48 sheet freestanding digital advertising display unit, measuring 3.4m high x 6.4m wide

Authority: Ipswich Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area

What decided it

The scale, prominence and proximity of the proposed digital display to existing signage would cause unacceptable harm to the visual amenity of the surrounding area by introducing visual clutter and disrupting the visual break provided by greenery and river.

Framework references: 136

Plan policies cited: Policy DM5

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