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Dismissed4 January 20223287061

Ranelagh Filling Station, London Road, Ipswich, IP2 0DX

Planning appeal 3287061 at Ranelagh Filling Station, London Road, Ipswich, IP2 0DX (Ipswich Borough Council) was dismissed on 4 January 2022 by Inspector Webb M, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the visual amenity of the area.

the installation of 1 x 48 sheet freestanding digital advertising display unit, measuring 3.4m high x 6.4m wide

Authority
Ipswich Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Webb M
Postcode
IP2 0DX

Main issues, as the Inspector framed them

  • The effect of the advertisement on the visual amenity of the area

What decided it

The scale, prominence and proximity of the proposed digital display to existing signage would cause unacceptable harm to the visual amenity of the surrounding area by introducing visual clutter and disrupting the visual break provided by greenery and river.

What the Inspector cited

Development plan policies
Policy DM5
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.