Pak Supermarket, 317-319 Birchfield Road, BIRMINGHAM, B20 3BX

digital screen above supermarket entrance

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The harm to visual amenity caused by the large, illuminated digital display appearing out of place and creating visual clutter in the street scene outweighed the absence of public safety concerns.

Plan policies cited: Policy PG3 of the BDP, Paragraphs 3.14C and 3.14D of the UDP, Policy DM7 of the DMB, Policy LC1A of the AAP, Policy GA3 of the BDP, Policy TP4 of the BDP

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