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Dismissed8 March 20223287152

Pak Supermarket, 317-319 Birchfield Road, Birmingham, B20 3BX

Planning appeal 3287152 at Pak Supermarket, 317-319 Birchfield Road, Birmingham, B20 3BX (Birmingham City Council) was dismissed on 8 March 2022 by Inspector Webb M, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the area.

digital screen above supermarket entrance

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Webb M
Postcode
B20 3BX

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the visual amenity of the area
  • the effect of the proposed advertisement on public safety

What decided it

The harm to visual amenity caused by the large, illuminated digital display appearing out of place and creating visual clutter in the street scene outweighed the absence of public safety concerns.

What the Inspector cited

Development plan policies
Policy PG3 of the BDPParagraphs 3.14C and 3.14D of the UDPPolicy DM7 of the DMBPolicy LC1A of the AAPPolicy GA3 of the BDPPolicy TP4 of the BDP

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.