Advertising Right Adjacent 210, Radford Road, Coventry, CV6 3BQ

replacement of existing 48-sheet poster display with illuminated freestanding 48-sheet D-Poster display. Advert to comprise pressed metal and reinforced plastic frame. Display will be illuminated to levels recommended by ILP PLG05 and images will be static and change once every ten seconds

Authority: Coventry City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Castle S

Main issues, as the Inspector framed them

The effect of the advert on the visual amenity of the area

What decided it

The incongruous industrial appearance and increased bulk and projection of the freestanding display structure would result in a visually intrusive feature that conflicts with the limited scale of surrounding buildings and restrained character of the local area.

Framework references: 136

Plan policies cited: Policy DE1

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