57 Deptford Broadway, LONDON, SE8 4PH

the replacement of existing internally illuminated advertisement with a LED digital advertisement of a smaller size

Authority: London Borough of Lewisham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Coombes A

Main issues, as the Inspector framed them

The impact of the advertisement on public safety, with particular regard to highway safety

What decided it

The proposed advertisement would not be harmful to public safety with regard to highway safety, as drivers would have adequate time to process the content without undue distraction, and appropriate conditions could control illumination and display characteristics.

Framework references: 111

Plan policies cited: DM Policy 27, DM Policy 30, DM Policy 35

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