99 Summerstown, LONDON, SW17 0BQ

replacement of existing 48 sheet advertising billboard with a digital 48 sheet billboard

Authority: London Borough of Wandsworth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Davies E

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The proposed digital advertisement's internal illumination and sequential images would create an imposing and visually dominant feature incompatible with the amenity of nearby residential properties, particularly Farloe House and properties on Wimbledon Road.

Plan policies cited: Policy DMS1, Policy DMS8

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