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Dismissed18 March 20223288886

Franklins Needlecraft Stores, 1-3 St. Matthews Street, Ipswich, IP1 3EL

Planning appeal 3288886 at Franklins Needlecraft Stores, 1-3 St. Matthews Street, Ipswich, IP1 3EL (Ipswich Borough Council) was dismissed on 18 March 2022 by Inspector Down K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertising display on the character and appearance of the host building and the surrounding area, including the Central Conservation Area.

a 1 x 48 sheet gable mounted digital advertising display unit (measuring 6.4m wide x 3.4m high) mounted with integral vertical “living wall

Authority
Ipswich Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Down K
Postcode
IP1 3EL

Main issues, as the Inspector framed them

  • The effect of the proposed advertising display on the character and appearance of the host building and the surrounding area, including the Central Conservation Area
  • The effect of the proposed advertising display on public safety with respect to highway safety

What decided it

The proposed advertisement display would materially detract from visual amenity and the conservation area setting, and would create unacceptable highway safety risks through driver distraction at a critical pedestrian crossing location.

What the Inspector cited

Development plan policies
DM5DM8DM17CS4
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.