Franklins Needlecraft Stores, 1-3 St. Matthews Street, IPSWICH, IP1 3EL

a 1 x 48 sheet gable mounted digital advertising display unit (measuring 6.4m wide x 3.4m high) mounted with integral vertical “living wall

Authority: Ipswich Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Down K

Main issues, as the Inspector framed them

The effect of the proposed advertising display on the character and appearance of the host building and the surrounding area, including the Central Conservation Area
The effect of the proposed advertising display on public safety with respect to highway safety

What decided it

The proposed advertisement display would materially detract from visual amenity and the conservation area setting, and would create unacceptable highway safety risks through driver distraction at a critical pedestrian crossing location.

Framework references: 136

Plan policies cited: DM5, DM8, DM17, CS4

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