2 ALFRETON ROAD, DERBY, DE21 4AA

Replacement of an existing illuminated advertisement display with an illuminated 48-sheet digital advertisement display

Authority: Derby City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Williamson J

Main issues, as the Inspector framed them

The effect of the proposal on amenity, including whether the proposal preserves or enhances the character or appearance of the Little Chester Conservation Area and taking account of the presence of the Grade II Listed Building, namely Alfreton Road Bridge

What decided it

The proposal would significantly harm the character and appearance of the Little Chester Conservation Area by introducing a large, out-of-scale, modern digital display that would be incongruous with the traditional surroundings and would not preserve or enhance the conservation area.

Framework references: 136

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