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Dismissed16 March 20223289980

Moon & Coxhill Torrisholme Ltd, 306 Lancaster Road, Morecambe, Lancashire, LA4 6LY

Planning appeal 3289980 at Moon & Coxhill Torrisholme Ltd, 306 Lancaster Road, Morecambe, Lancashire, LA4 6LY (Lancaster City Council) was dismissed on 16 March 2022 by Inspector McGurk N, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on visual amenity.

erection of an LED digital advertising display affixed to the building. The minimum display time for each advertisement shall be 10 seconds and there shall be no moving images, animation, video or full motion images. There shall be a smooth uninterrupted transition from one image to another. Transitions shall be of not greater than one second between static images. The advertising display shall have a default mechanism to freeze to a black screen in the event of any malfunction to avoid any flashing error messages or pixilation. The advertising display will be fitted with a sensor to monitor and adjust brightness to ambient light levels in line with the following: Daylight max 4800cd/m2. Dusk/Night max 150cd/m

Authority
Lancaster City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McGurk N
Postcode
LA4 6LY

Main issues, as the Inspector framed them

  • The effect of the advertisement on visual amenity

What decided it

The proposed advertisement would, through its prominent siting, scale and internal illumination, appear as an incongruous and visually intrusive feature that would jar with the modest character of existing advertisements and detract from the visual amenity of the area.

What the Inspector cited

Development plan policies
DPD1 Policy DM21

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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