Moon & Coxhill Torrisholme Ltd, 306 Lancaster Road, MORECAMBE, Lancashire, LA4 6LY

erection of an LED digital advertising display affixed to the building. The minimum display time for each advertisement shall be 10 seconds and there shall be no moving images, animation, video or full motion images. There shall be a smooth uninterrupted transition from one image to another. Transitions shall be of not greater than one second between static images. The advertising display shall have a default mechanism to freeze to a black screen in the event of any malfunction to avoid any flashing error messages or pixilation. The advertising display will be fitted with a sensor to monitor and adjust brightness to ambient light levels in line with the following: Daylight max 4800cd/m2. Dusk/Night max 150cd/m

Authority: Lancaster City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the advertisement on visual amenity

What decided it

The proposed advertisement would, through its prominent siting, scale and internal illumination, appear as an incongruous and visually intrusive feature that would jar with the modest character of existing advertisements and detract from the visual amenity of the area.

Plan policies cited: DPD1 Policy DM21

Read the decision letter on the Inspectorate’s site

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What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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