Land at Birmingham New Road (A4123), Wolverhampton, WV4 6EF

Erection of a 48-sheet (6m x 3m) digital advertising display

Authority: Wolverhampton City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The large changing digital display would create a material distraction to motorists at a critical point where absolute focus is required for safe manoeuvring, thereby materially reducing highway safety for pedestrians and other road users.

Plan policies cited: AM15, EP19

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