Planning appeal decision
Front of 189 Soho Rd (A41), Handsworth, Birmingham, B21 9SU
Planning appeal 3290227 at Front of 189 Soho Rd (A41), Handsworth, Birmingham, B21 9SU (Birmingham City Council) was dismissed on 14 March 2022 by Inspector Webb M, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the visual amenity of the area.
the display of two digital poster panels in back-to-back formation each measuring 6m x 3m (with internal led illumination) supported on a freestanding monopole support structure
- Authority
- Birmingham City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Webb M
- Postcode
- B21 9SU
Main issues, as the Inspector framed them
- The effect of the advertisement on the visual amenity of the area
What decided it
The harm to visual amenity caused by the prominent positioning and size of the digital displays, which would detract from the character of the area and the quality of the public realm, outweighs any potential economic benefits.
What the Inspector cited
- Development plan policies
- PG3 of the BDP1Policy DM2 of the DMB2Policy DM7 of the DMB2
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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