FRONT OF 189 SOHO RD (A41), HANDSWORTH, BIRMINGHAM, B21 9SU

the display of two digital poster panels in back-to-back formation each measuring 6m x 3m (with internal led illumination) supported on a freestanding monopole support structure

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area

What decided it

The harm to visual amenity caused by the prominent positioning and size of the digital displays, which would detract from the character of the area and the quality of the public realm, outweighs any potential economic benefits.

Plan policies cited: PG3 of the BDP1, Policy DM2 of the DMB2, Policy DM7 of the DMB2

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