FORECOURT TO 31-37 BIRMINGHAM RD (A5127), SUTTON TRINITY, SUTTON COLDFIELD, BIRMINGHAM, B72 1QE

display of two digital poster panels in back-to-back formation each measuring 6m x 3m (with internal led illumination) on a freestanding monopole support structure

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed digital advertisement would harm the visual amenity of the area by appearing as a prominent and out of place addition to the traditional shopping street scene, contrary to development plan policies.

Plan policies cited: Policy PG3 of the BDP1, Policy DM7 of the DMB2

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