73 Mitcham Road, London, SW17 9PB

replacement of an existing advertisement with an LED digital advertisement of a smaller size

Authority: London Borough of Wandsworth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Tucker A

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area, including the setting of the Grade 1 listed building known as Gala Bingo Club, and the living conditions of the occupiers of nearby dwellings

What decided it

The modest additional visual harm from the illuminated screen would be outweighed by the overall benefit from its reduced size, improved proportion, and better positioning compared to the existing panel, in the context of the busy urban setting.

Plan policies cited: Policy DMS1, Policy DMS2, Policy DMS8

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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