POSTER ADVERTISING SITE, LAND ADJ TO 248 HAWTHORN RD, OSCOTT, BIRMINGHAM, B44 8PP

the display of two digital poster panels in back-to-back formation each measuring 6m x 3m (with internal led illumination) supported on a freestanding monopole support structure replacing the existing 2 x 48 sheet poster panels

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Coombes A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The substantial harm to the visual amenity of the area caused by the size, digital display, internal illumination, and prominent corner position of the advertisement outweighs any economic benefits.

Plan policies cited: Policy PG3 of the Birmingham Development Plan, Policy DM7 of the Development Management in Birmingham Development Plan Document

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