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Dismissed11 May 20223291780

Poster Advertising Site, Land Adj to 248 Hawthorn Rd, Oscott, Birmingham, B44 8PP

Planning appeal 3291780 at Poster Advertising Site, Land Adj to 248 Hawthorn Rd, Oscott, Birmingham, B44 8PP (Birmingham City Council) was dismissed on 11 May 2022 by Inspector Coombes A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

the display of two digital poster panels in back-to-back formation each measuring 6m x 3m (with internal led illumination) supported on a freestanding monopole support structure replacing the existing 2 x 48 sheet poster panels

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Coombes A
Postcode
B44 8PP

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The substantial harm to the visual amenity of the area caused by the size, digital display, internal illumination, and prominent corner position of the advertisement outweighs any economic benefits.

What the Inspector cited

Development plan policies
Policy PG3 of the Birmingham Development PlanPolicy DM7 of the Development Management in Birmingham Development Plan Document

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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