Advertising Hoarding North of Junction with Great Bridge Road, Oxford Street, Bilston, WV14 7DP

the upgrade of the existing advertisement display with digital advertisement display

Authority: Wolverhampton City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The detailed highway safety analysis and site observations demonstrated that the digital advertisement would not present an increased risk to public safety compared to the existing static display, particularly given the clear sightlines at the junction and the low accident rate.

Plan policies cited: Policy ENV3 of the Black Country Core Strategy (2011), Policy AM15 of the Unitary Development Plan (2006), Policy EP19 of the Unitary Development Plan (2006)

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