Philip House Honiton Road, EXETER, EX1 3RU

Installation of freestanding internally illuminated 48-sheet D-Poster display and vertical meadow. Illumination to comply with institute of lighting Professionals’ PLG05. Frequency of images to be no greater than once every ten seconds. No moving images, videos or flashing lights to be displayed

Authority: Exeter City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed advertisement would not harm visual amenity or public safety when assessed against the site-specific characteristics of this commercial and industrial location, particularly with the imposition of conditions controlling illumination and display parameters.

Plan policies cited: Objective 9 and Policy CP17 of the Exeter Local Development Framework Core Strategy (2021), Policies DG1(h) and DG8 of the Exeter Local Plan First Review (2005)

Read the decision letter on the Inspectorate’s site

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What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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