Land at, Kennington Lane, London, E11 5RD

Installation of an internally illuminated digital display on a specially designed Wilmotte leg

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Glaister C

Main issues, as the Inspector framed them

the effect of the advertisement on the amenity of the area
the effect of the advertisement on public safety

What decided it

The significant unacceptable harm to visual amenity caused by the large, illuminated digital display being intrusively discordant and conspicuously prominent within the area outweighed any limited economic benefits.

Plan policies cited: Policy Q17 of the Lambeth Local Plan (2021)

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