Land at, Westminster Bridge Road, London, SE1 7EH

the installation of an internally illuminated digital display on a specially designed Wilmotte leg

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

the effect of the advertisement on amenity
the effect of the advertisement on public safety

What decided it

The proposal would significantly harm amenity within conservation areas and the Westminster World Heritage Site setting, and would create a public safety risk by potentially distracting drivers at a traffic-controlled junction.

Plan policies cited: Policy Q17, Policy Q22, Policy Q23

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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