179 Battersea Park Road, BATTERSEA, LONDON, SW8 4LR

a temporary printed decorative scaffold shroud screen advertisement comprising a 1:1 image of the building facade with an inset advertising area measuring 5 metres x 5 metres

Authority: London Borough of Wandsworth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity, with particular regard to character and appearance of the Parktown Estate Conservation Area and the setting of nearby listed buildings
The effect of the proposed advertisement on public safety

What decided it

The size and prominent position of the commercial advertising area would cause both unacceptable harm to the visual amenity of a sensitive heritage context and significant potential for conflict and harm to highway safety at a complex junction.

Plan policies cited: DMS1, DMS2, DMS8

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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