Land at ST PETERS WAY (adjacent To Optical Express), Derby, DE1 2NR

for two digital 75 inch LCD display screens, one on each side of the amended InLink unit

Authority: Derby City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area, having regard to the Green Lane and St Peter's Conservation Area and the presence of nearby listed buildings

What decided it

The proposed advertisement would not appear incongruous or dominant against the backdrop of other internally illuminated digital advertisements and existing street furniture, and would not adversely affect the setting of nearby listed buildings or the character of the conservation area.

Plan policies cited: Policy CP20, Policy E18, Policy E19

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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