®Planning appeal decision
HORN LANE, AT JUNCTION WITH WOOLWICH ROAD, GREENWICH, LONDON, SE10 0RS
2 x double-sided freestanding pole mount LED advertising displays each showing sequential static displays. 4 panels in total
- Authority
- Royal Borough of Greenwich
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Thomas M
Main issues, as the Inspector framed them
- The effect of the advertisements on amenity and on the setting of designated and non-designated heritage assets
- The effect of the advertisements on public safety
What decided it
The proposed advertisements would seriously harm both amenity through their impact on heritage assets, visual character and light pollution, and public safety through driver distraction in a complex and safety-critical road environment, and these harms outweigh any economic benefits.
Framework references: 136
Plan policies cited: Policy HC1 of the London Plan (2021), Policy E(a) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH1 of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH3 of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH(f) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH(i) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy DH(j) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014), Policy IM(b) of the Royal Greenwich Local Plan: Core Strategy with Detailed Policies (2014)
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.